Numbers Don't Lie, But They Don't Feel the Magic Either: British Sport's Data Obsession
From Sunday league WhatsApp groups flooded with GPS heat maps to academy scouts armed with algorithmic scorecards, data has muscled its way into every corner of British sport. But as the spreadsheets multiply and the metrics pile up, a growing number of coaches, players, and fans are asking a very uncomfortable question: are we optimising the soul right out of the game?